Opening a new business in the Valley has never been better.  Recently, nearly 100 business owners attended a meeting to get a firsthand glimpse at developer John Wessman’s vision for the Desert Fashion Plaza.  If you don’t know the history, the Desert Fashion Plaza is an empty enclosed mall that has been sitting unoccupied for the last 10 years in the heart of Palm Springs.

See clip on Fashion Plaza History

Main Street Palm Springs, the downtown merchants association, hosted the event at the Hyatt Regency Suites Palm Springs and allowed merchants to ask questions of Wessman on what his plans were for the empty property.

Wessman, who has created some great shopping centers in the Valley, said that his concept for “the Museum Market Plaza” would bring a vibe to Palm Springs that has been lacking in recent years.

As reported in the local newspaper, The Desert Sun, Wessman is in negotiations with LA Fitness, Lucky Strike Bowling, Buffalo Wild Wings Sports Bar and Las Casuelas Mexican Restaurant.   Also, it has been reported that he is in talks with Nordstrom Rack and Krikorian Premiere Theatres.

“They want to come as soon as we can get it built for them,” Wessman said of the multiplex movie theater.

But Wessman added that he can’t move forward with the project ahead on his own and hopes the city will partner with him to open the mall by 2014.

Main Street Palm Springs would like to host a public forum with Wessman and the City Council in the future, Meredith said.

If you are considering moving to Palm Springs and opening that “Dream Business”, now may be the time.

John Pivinski

Vision Marketing of Palm Springs

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