3 Segmenting Techniques Small Business Can Use To Train Customers to Listen and Anticipate

Most marketers actually train their audiences to ignore them.  Think about how many emails you get that you automatically delete without even thinking.  At some point you decide the content you receive from those senders isn’t important anymore.  At that point you start to ignore them.

Are you training your list to ignore […]

A Letter From a Potential Business Owner

I came across your blog/newsletter online while trying to research the potential of buying an existing business in Palm Springs. I am wondering specifically if the Palm Springs economy is in any stage of […]

FINDING FUNDING FOR SMALL BUSINESS

Funding for small businesses is always a challenge. Here are some tips that may […]

IS DISCOUNT COUPONS THE WAVE OF THE FUTURE?

Recently, there has been a wave of “Deals” that consumers can take advantage of for discounts at local restaurants and businesses.  Some are national and some are local but all of the programs are designed to give the consumer a great deal if you purchase the coupon within 24 hours.

In the Desert we have “The […]

VALLEY BUSINESS NEWS BRIEFS

Following are Business New Briefs from the Desert Sun, The Valley’s source of News and Information

Bank’s net income rises in first quarter

COACHELLA VALLEY — FirstBank, which operates five branches in the Coachella Valley, reported that net income for the first quarter increased 15 percent to $40.48 million compared to $35.16 million during the first quarter […]

THERE ARE ALWAYS OPPORTUNITIES TO MARKET YOUR BUSINESS IN THE VALLEY

When you own a business in Palm Springs or anywhere in the Valley, there are always opportunities to showcase your products or services to both locals and visitors. […]

COULD BE A GREAT TIME TO OPEN A BUSINESS IN PALM SPRINGS

Opening a new business in the Valley has never been better.  Recently, nearly 100 business owners attended a meeting to get a firsthand glimpse at developer John Wessman’s vision for the Desert Fashion Plaza.  If you don’t know the history, the Desert Fashion Plaza is an empty enclosed mall that has been sitting unoccupied for the […]

TREMENDOUS OPPORTUNITY IN THE VALLEY TO FIND THE RIGHT LOCATION

With the way the economy has been over the last two years, it seems like the message has always been bleak.  However, there have been some real boons because of the economy.

If you have every considered opening a business in the Coachella Valley, the time could not be better.  Affordable leasing arrangements are at an […]

PALM SPRINGS FOREIGN-TRADE ZONE

The City of Palm Springs offers a great OPPORTUNITY to Save money, defer duties and improve cash flow. Unique among Foreign-Trade Zones, Palm Springs is on the cutting edge in today’s global marketplace. Strategically located in the center of Southern California, it is the ideal location for same day access to […]

Opening a Business in Palm Springs: Getting Started

Opening a business in a new city can be very daunting.  In order to assure a smooth opening, the following steps are recommended by the City of Palm Springs:

Make Contact with a Planning Department Professional. Provide the address of the site you are considering and get a zoning clearance. Different zones allow different […]