Demand is the Key Element in Job Growth

I have been following congress the past few month while they struggle with different philosophies dealing with how to create new […]

Business is Booming in Palm Springs

With the economy beginning a comeback, the Valley is experiencing a very busy season.  Every weekend is booked to capacity and no end is in sight.  Even during the week, many hotels are booked and restaurants are having great seasons.
The demolition of buildings in the old Fashion Plaza has begun and the excitement that is […]

A Great Way to Combine Discounts and Get Great Deals

Over the past couple of years, many companies have sprung up that offer daily deals to customers who subscribe for the on line service. These deals range from restaurants, spas, hotels, salons and just about anything you can […]

E-Mail Marketing gets you the most bang for your buck

Over the past 5 years, I have been using email marketing to help my clients reach a targeted audience in the Coachella Valley.  Some clients want to reach homeowners, others want to reach restaurants, and still others want the broadest reach I can provide.

What these clients have in common is the knowledge that they are […]

The Staggering Dollar Value of Email Marketing

Most everyone on the planet is aware of the Google juggernaut, a gargantuan company that has dominated the online sphere for years. […]

3 Segmenting Techniques Small Business Can Use To Train Customers to Listen and Anticipate

Most marketers actually train their audiences to ignore them.  Think about how many emails you get that you automatically delete without even thinking.  At some point you decide the content you receive from those senders isn’t important anymore.  At that point you start to ignore them.

Are you training your list to ignore […]

A Letter From a Potential Business Owner

I came across your blog/newsletter online while trying to research the potential of buying an existing business in Palm Springs. I am wondering specifically if the Palm Springs economy is in any stage of […]


Funding for small businesses is always a challenge. Here are some tips that may […]


Recently, there has been a wave of “Deals” that consumers can take advantage of for discounts at local restaurants and businesses.  Some are national and some are local but all of the programs are designed to give the consumer a great deal if you purchase the coupon within 24 hours.

In the Desert we have “The […]


Following are Business New Briefs from the Desert Sun, The Valley’s source of News and Information

Bank’s net income rises in first quarter

COACHELLA VALLEY — FirstBank, which operates five branches in the Coachella Valley, reported that net income for the first quarter increased 15 percent to $40.48 million compared to $35.16 million during the first quarter […]