The Staggering Dollar Value of Email Marketing

Most everyone on the planet is aware of the Google juggernaut, a gargantuan company that has dominated the online sphere for years. […]

3 Segmenting Techniques Small Business Can Use To Train Customers to Listen and Anticipate

Most marketers actually train their audiences to ignore them.  Think about how many emails you get that you automatically delete without even thinking.  At some point you decide the content you receive from those senders isn’t important anymore.  At that point you start to ignore them.

Are you training your list to ignore […]

A Letter From a Potential Business Owner

I came across your blog/newsletter online while trying to research the potential of buying an existing business in Palm Springs. I am wondering specifically if the Palm Springs economy is in any stage of […]

FINDING FUNDING FOR SMALL BUSINESS

Funding for small businesses is always a challenge. Here are some tips that may […]

VALLEY BUSINESS NEWS BRIEFS

Following are Business New Briefs from the Desert Sun, The Valley’s source of News and Information

Bank’s net income rises in first quarter

COACHELLA VALLEY — FirstBank, which operates five branches in the Coachella Valley, reported that net income for the first quarter increased 15 percent to $40.48 million compared to $35.16 million during the first quarter […]

THERE ARE ALWAYS OPPORTUNITIES TO MARKET YOUR BUSINESS IN THE VALLEY

When you own a business in Palm Springs or anywhere in the Valley, there are always opportunities to showcase your products or services to both locals and visitors. […]